Sustainability is great concern in the jeans washing industry.

The washing of denim garments to give them self identity and therefore add value for the final consumer has historically been a water intensive process. The newly available laundry technologies provide the possibility of offering fashion jeans produced with minimal quantities of water and less hazardous chemicals.

Water is essential for life, but it is also the world’s most threatened essential resource. It is imperative that solutions are found to stop poisoning the precious resources we have left with hazardous chemicals
The laundry industry consumes high amounts of water and energy. One pair of jeans requires 70 liters of water with conventional washing recipes.

As a sustainability leader, DyStar developed a range of auxiliaries for optimization of chemical and water usage in laundry industry. Together with new nano bubble technology, a variety of finishing effects can be achieved saving large quantities of water, chemicals and energy.